The Art of Social Selling by Shannon Belew
New book – now available!
The explosive growth in social media platforms is opening the door to a new way to find, engage and service customers online, as part of the sales process. With millions – and even billions – of people spending more time every day on social networks, the type of information they respond to, the method by which they consume it, and then what they actually do with that information is changing. Research indicates that consumers’ purchasing decisions are increasingly being influenced by social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, and others.
Tapping into these social media channels and online communities as part of an integrated sales strategy is not only smart, it is necessary.
Shannon Belew is a digital marketing advocate and top-selling author of Starting an Online Business For Dummies, All-in-One, now in its third edition. Having worked with small businesses and Fortune 500 companies on traditional and online marketing strategies, Shannon is currently responsible for the online marketing and lead generation efforts for a global, open source IP telephony company. She has more than 20 years of experience in sales, marketing and Public Relations in industries ranging from national franchises in the restaurant and retail industries to start-ups and mature companies in the high-tech and space & defense sectors. Most recently, she founded and writes for OnlineMarketingToGo, a site providing news and information about online business and social media marketing.